Where: Around Eddystone at Whitsand Bay, Cornwall
Client requested a logo that was a simple outline and could be used digitally and printed on leaflets and physical items (swimhats, T-shirts).
Having read the fascinating history of Eddystone lighthouse and that it had been demolished by the rough waves and needed to be rebuilt. It is also has an unusual top where helicopters can land. Added in the name as the light and a huge wave hitting the side of the lighthouse to imply movement and danger, the wildness of the swim.